HYUNDAI

Uncompromising safety and quality
are the first steps in earning customer trust.

• Safety is our top priority in every decision we make,
• and we believe that maintaining high quality is the key
  to achieving this goal.
• For us, quality is not just about the quality of the products.
• We carefully attend to every detail, no matter how small,
• to ensure the highest quality of work at every moment.

Being “good enough” is not going to satisfy our customers.

• We are facing tasks that are increasingly complex and difficult.
  The harder a challenge is, the more persistent effort is required.
• We will definitely resolve the problem in any difficult situation
  by deeply immersing ourselves to delve into the core.

Innovation takes tens of thousands of attempts and tries.

• We grow by validating the potential of ideas through small
  trials. We compile the lessons learned from these trials
• and use them as a springboard to rise to daring challenges.
• Through unwavering commitment and countless iterations,
• we move forward towards success.

In a world of high uncertainty,
it is nearly impossible to perfectly execute a plan
without adjustment.

• Rather than missing the right timing while trying to prepare 100%,
  we swiftly adapt to changes during the execution process,
  in the hopes of achieving 100% or even 120%.
• Only when we equip ourselves with proactive preparation
  and agile execution, can we provide customers with
  the best mobility solution.

Just as we align a car’s wheels in the same direction,
we all strive towards our shared goals and vision.

• True alignment begins where diverse individuals and organizations
  share the same objectives and build mutual understanding.
• We engage in passionate discussions on how each of us can contribute
  to our shared goals and maximize synergy on agreed-upon decisions.
• Moving forward together is the true alignment we aim for.

In challenging, there are trials, but no failures.

• The more innovative and difficult an attempt is,
• the harder it is to succeed on the first try, even more so if done alone.
• To cultivate a resilient organization that can readily recover from setbacks,
  we always encourage and support each other to rise to yet another challenge.

We aspire to be the world’s
best at what we do

• We work with people from different cultures, thoughts, and experiences.
• We acknowledge our differences and listen to one another
• with appreciation and without prejudice.
• Combining and bridging the differences, we solve problems with
  new approaches and unlock new values.

Business without an understanding of technology
and technology without an understanding of business.

• Both will fail to impress our customers.
• As dedicated professionals in our respective fields,
• we continue to cultivate deep expertise and hone our skills. Moreover,
  we stay attuned to market needs, technology, and data to
  broaden our horizons.
• We foster holistic thinking to drive continuous improvement and
  growth and constantly push the boundaries of our personal and
  collective areas of expertise.

Our vision is to help people move freely and safely.

• We are motivated to work with integrity and transparency,
• as we take pride in doing the right thing.
• We keep in mind the value of what we do, and strictly uphold
  our rules and principles.
• Faced with emerging technologies and rising social expectations,
  we consistently strive to do the right things in the right manner.

Data-Driven Thinking

To prepare for the future and ensure the highest
chance of success, data-driven thinking is a weapon more powerful than any other.

• Working with data is instrumental in predicting
• the global market and customers and staying ahead of the curve.
• We solve problems and make quality decisions with insights
• derived from analyzing situations based on reliable data,
• rather than relying on intuition.